Thursday, March 19, 2009

Key Word Power: URL Branding

Words are powerful. When a colleague recently referred to my company, Smarti Solutions as “Get Smarti”, I realized how my company was being defined by a promotional URL. Of course we have the URL smartisolutions.com, but Getsmarti.com is just so much more ‘fun’ and memorable.

At the end of the day, I’m not too concerned if someone doesn’t know the official name of our company. Does it matter so much if they call us “Smarti Solutions’ or “GetSmarti” as long as they call?

Landing pages marketing tactics have always been a best practice. But, how often do companies test main home page Urls? We’re going to find out.

A few of our fave web marketing URLS include AgencyAuthority.com, AgencyShortlist.com, MarketingAgencySearch.com, AgencySearch.us and MarketingMatchmakers.net, What’s your preference?

Weigh in. Your thoughts are welcome.

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