Wednesday, April 7, 2010

Social Media and PR’s Similar Mentality

The battle for social media is up for grabs between advertising agencies and PR firms. I believe public relations is a more natural fit. Social media is about reputation management, word of mouth, tapping into trends and current conversations that are already happening. This is public relations’ DNA.

Publicists get their clients featured in key publications by understanding stories and trends that journalists and key influencers are covering and tapping into their conversations with readers. Social media stems from a similar mentality.

Social media is an outgrowth of public relations that capitalizes on technology and new audience online communities. Connections and relationships with key influencers—those with 100,000 followers or over 1 million members—are valuable. Equally important: knowing how to cultivate those relationships.

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1 comment:

  1. ApolloApril 8, 2010 at 6:14 AM

    Hi Michele,

    Interesting post on social media and PR. I completely agree with your point, 'social media is public relations'. I'm currently working as a Social Media Marketing associate since sept 2008. I see many new things every day in the social media industry. I'm not an expert but i feel that I know a bit about this domain. I got a new job offer couple of days ago in a PR firm called MS&L in Bangalore, India. They want me to do Social Media Marketing and also they will teach me PR. I have studied lit bit of PR in my MBA but I have never exposed to the traditional PR. I was just going through google about Social Media and PR, and I found your blog. Its indeed nice. Keep it coming. I do have a blog and wrote some 4 posts about social media. My blog name is apolloirungbam.blogspot

    Regards
    Apollo

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