The Perfect Cups Promotion

Skinny Cow low-fat ice cream brand happens to be my favorite desert. It’s a staple in my fridge. I love their chocolate truffle popsicles and ice cream cones. All the more reason I was psyched to be invited to The Skinny Cow Bra and Ice Cream “Perfect Cups” event. Skinny Cow introduced and promoted their new perfectly-portioned, individual, single serve cups. The perfect tie in? The perfect cup bra promotion: a free, professional bra fitting along with a complimentary bra, courtesy of Warner’s. Apparently, the majority of women do not wear the right size. The Perfect Cup double entendre double was cleverly targeted and very well done. The event was free to participate; reservations were requested and participants were limited. There was a museum showcasing bra fashion history. I indulged in lots of delicious (and thankfully low-fat) ice cream, refreshing champagne (with lavender and ginger) and healthy nuts and veggies. I found the fitting to be enlightening, and look forward to receiving my free bra. What a terrific way to expand brand awareness for both brands. I was very impressed as a marketer. As a consumer I found it to be one of the most fun and useful, high-value swag events I’ve seen in a long time.