Slowly, the advertising industry is recovering. Print media has clearly suffered the most. TV is emerging as the strongest medium, hands down.
According to Nielsen (research firm), in Q1 2010, the average American spent a staggering 158 hours per month in front of the tube—two hours more than last year. And he spent only 3.5 hours per month watching video on his mobile phone, and only 3 hours per month watching video on a computer. What a difference.
TV’s ability to dominate attention is still unsurpassed. Unlike the publishing industry that has lost so much revenue to the internet, the TV industry has safeguarded its business model by ensuring that some “Must-See-TV” and live events cannot be seen legally online.
Advertisers know as a branding medium, TV’s mass audience and scale is unrivaled. Consumers know it’s just more fun to enjoy high quality entertainment and your favorite show on a big screen.
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