PR firms are especially jazzed about social media, and leveraging technology; it's where the nexus of internet and business was a few years ago. Social media companies and PR firms are battling for media expertise and ownership.
Anyone can build a Facebook page. Building a strategy around it and developing metrics for success is a whole other ballgame.
There's so much more to social media than Twitter or a Facebook. Content development (webinars, white papers, blogs, videos, microsites, etc) are becoming increasingly strategic.
Monitoring and reacting to what's out there is equally important. Any negativity needs to be managed, and PR firms-the master spinners- are well suited to handle. PR firms are guardians of reputation management; it's a natural fit.
Some PR firms get involved in social media because it’s hot right now. The most successful ones leverage social media to achieve concrete business goals.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment