According to SEMPO's “2011 State of Search Marketing Report," released April 13, more brands are outsourcing portions of their search marketing budget in 2011.
More than four in 10 companies (44%) conduct their SEO entirely in-house, compared with 51% last year. Thirty-eight percent conduct their paid search in-house, compared with 47% in 2010, according to the survey of more than 900 companies conducted by Econsultancy.
This reverse makes sense in the world of agency selection. Professional, top level SEM agencies can offer best practices, insights and the latest technologies and media expertise that are really tough to manage and maintain in-house.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment