Google’s YouTube is plans on reorganizing into channels announcing partnerships with major media companies and celebrities to develop original content.
They are spending more than $100 million in cash advances and plans on recouping the funds from advertising revenue. The different channels and categories will include comedy, news and food.
“YouTube is trying to become a next-generation cable provider overseeing dozens of free online ‘channels’ with professional-grade shows,” reports The Wall Street Journal.
The ultimate goal is to convince advertisers it’s a good medium and a cost effective alternative to television. The move also positions YouTube into the heart of convergence, as more TVs and cable boxes accommodate online video.
It presents a terrific new opportunity for advertisers.
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