Monday, June 4, 2012

Selling the Experience: The Best Property View May be an iPad Away

Recently, Crain's Magazine noted that how real estate professionals are embracing the iPad to sell properties. For those in other industries outside of real estate, this information could have easily been dismissed. In an industry that is slower than most in adopting technology, this is the start of something extraordinary.

Extell Development Company developed a customized iPad app which is being utilized in their sales pitch to high end residential market buyers. The customized iPad app features a model that provides a virtual tour of any unit. Soaring panoramic views can be viewed in sunlight or moonlight. More than a tour, it is an immersive environment, one that you enter with a tap on a screen. Mobile apps can be customized to show buyers specific units or properties across town and a comprehensive, multimedia package can be emailed to a buyer effortlessly.

It’s an ever increasingly competitive world. Connecting and engaging prospective buyers is critical to closing sales. This type of customized app will quickly become an invaluable productivity boost to real estate reps and demonstrates recognition of the value in embracing technology to create powerful sales experiences.

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