Friday, July 20, 2012

Email Marketing: Testing What Works

The best way to improve the results of email marketing campaigns is to continually test and optimize. A great new study done by Marketing Sherpa and MEC Labs on Email marketing showed some surprising discoveries: The most popular testing elements were not always the most effective. The Key Finding: Less popular email elements such as Landing Pages were found to be more effective elements to test than more popular Subject Lines.

Check it out:

For more information, get the full study here:
http://www.meclabs.com/training/misc/EXCERPT-NEW-BMR-2012-Email-Marketing.pdf
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5 comments:

  1. UnknownJuly 21, 2012 at 1:33 PM

    In the quick moving globe of marketing, particularly digital promotion, it is essential that your email advertising strategy continues pace with current tendencies.

    Business Search

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  2. sarbanes oxley email complianceAugust 15, 2012 at 4:41 PM

    I think this is good test, i will read whole study from the link. Thanks for share!

    ReplyDelete
  3. email marketing programSeptember 12, 2012 at 7:29 AM

    I think this best way to improve your email marketing campaigns. Lots of entrepreneur will definitely going to try hands on it. It is great that you here shared such great information.

    ReplyDelete
  4. anayApril 9, 2013 at 4:34 AM

    I want to say that this article is awesome, nice written and come with approximately all important infos. I would like to look extra posts like this .empower network

    ReplyDelete
  5. UnknownApril 11, 2013 at 7:54 AM

    This is my first time i visit here email-marketing-testing. I found so many interesting knowledge in your blog especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here keep up the good work.
    Thanks from:
    email marketing company India
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    ReplyDelete

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