Are your feathers in a ruffle because you're not getting the website traffic you want or the sales you seek? Is your prospect pipeline as large as it could be?Consider where you want to drive those eyeballs. Whether it's a video, website or your LinkedIn Profile, it's still challenging to captivate attention. So, how do you stand out?
Romance your prospects:
1) For starters, don't start chasing every turkey; they will run away as fast as possible. Target your best prospects. Don't hunt everybody. Pick your territory.
2) Bait works. Pique their interest with something exciting so they come running to you. Hit their hot buttons. Provide entertaining or informative content, utilize compelling offers and samples.
3) Be inviting. Ensure every contact is a pleasant experience. Toss stuffy studio pics and use real life photos. Make the website welcoming and the pathway to purchase or inquiry easy.
4) Be non-threatening. Like skittish birds, visitors and prospects can be easily scared away with information overload or aggressive follow-up. Use a light touch and be gently persistent.
Food for thought...
I hope you have tons of turkey at your table and that this season brings you abundance.
Gobble, Gobble!
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