Consider the end game and where you want to drive those eyeballs. Whether it’s a website, a video or your LinkedIn Profile, it’s still challenging to captivate attention. So, how do you stand out and draw prospects in?
Romance your prospects:
* Pick your territory. Don’t start chasing every turkey; they will run away as fast as possible. Focus and carefully target your best prospects.
* Bait works. Pique their interest, so they come running to you. Whether it’s informative and entertaining content or a compelling offer, hit their hot buttons.
* Be inviting. Make every contact with customers a pleasant experience. Provide real contact information so it’s easy for prospects to connect with you.
* Be non-threatening. Like skittish birds, visitors and prospects can be easily scared away with information overload or aggressive follow-up. Be gently persistent and use a light touch.
Just a little food for thought…
Gobble, Gobble!
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