It’s no surprise to find top business to business advertisers spent slightly less in 2009 than the year prior. According to a BtoB analysis from research firm, kantar media, advertises spent an estimated $3.77 billion, down 2.8% from $3.88 billion in 2008. Estimates include b-to-b ad spending on television, radio print, internet and outdoor. Spending increased on internet advertising (up 25%) and television (up 5.4%). Spending was down in the other categories, print (newspaper and magazines), radio and outdoor. It’s a great time to look for media deals...
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