Global Technology Marketers Increase Budgets in 2010

Here’s some good news: according to research firm IDC’s 2010 Tech Marketing Benchmark study, global technology marketers will increase their marketing budgets by an average of 3.7% this year over last year. Based on a survey of less 87 senior technology marketers, the largest share of marketing budget will go toward events (20.2%), followed by digital marketing (19.3%), marketing support (19.0%) and traditional advertising (11.9%).