Agencies Cite Social Media Somewhat Effective

Social media is on the tip of every agency's tongue. But just how well is working for their clients? A recent report from Marketing Sherpa shows marketing agencies predominantly believe it's “somewhat effective” for client campaigns. What’s working? The most beneficial tactics cited were optimizing social media sites to improve search engine rankings and building relationships with online influencers. What’s not working? Advertising on social media properties is perceived as one of the weakest tactics. Social sharing buttons on emails weren’t doing so well, either. The activity that ranked highest in degree of difficulty and had the greatest level of effectives was blogger relations. Certainly, that's why agency experts are needed, and where PR agencies can shine.

Check it out by reading the MarketingSherpa’s 2011 Social Media Marketing Benchmark Report free Executive Summary (PDF)