The Super Bowl is the mecca of the advertising industry. It’s the only time general consumers look forward to watching ads. It’s pricey; this year brands are spending approximately $3.5 million for each 30 second spot.
This year, instead of thriving on suspense and anticipation, Super Bowl advertisers on advertisers are getting more mileage for their money by pre-releasing the spots. More than half of the 50+ commercials scheduled to appear are already on line on YouTube, Facebook and the advertiser’s websites. Advertisers such as MetLife, Volkswagen and American Honda Motor have created teasers ads and longer versions with expanded content in an effort to generate excitement, conversation and buzz.
Notably, it’s the first time the Super Bowl is being presented online.
Happy Watching. Go Giants!!
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