DDB’s new pro-bono creative project and its new social media button, “I Care” is a smart new option when “Liking” a tragedy or movement feels like an unsuitable response. The embeddable button allows a person to engage with social topics, such as natural disasters, poverty and causes where “liking” such an issue seems inappropriate. Publishers can even customize action based on the click, leading people to donate or click through to get more involved. While the beta test is on Facebook, MTV is already using it its MTV Voices Platform.
What a great new tool for news organizations, publishers and bloggers. What button is next?
About Me
- Michele Harris
- Marketing and business development consultant and agency selection expert Michele Harris has over 20 years’ experience developing programs for fortune 500 clients and premier marketing agencies. Expertise includes: Marketing strategy, plans and programs; brand strategy and brand positioning; sales materials, pitches and presentations; website development strategy and digital marketing; traditional advertising (TV, Print, Radio); events, promotions and experiential marketing and public relations programs to build brands and drive sales. As CEO of Smarti Solutions, Michele provides clients with marketing consulting, business development and marketing agency selection. Michele has managed hundreds of reviews for Advertising Agencies, Public Relations Firms, Branding, Digital, Media and Marketing Companies and landed millions of dollars in business for agencies. Michele has been covered by CNN Money Magazine, The NY Times, NY Post, Crain's BtoB Magazine, PR Week, Inc. Magazine and U.S. News & World Report. If you have a marketing or a business development need, connect today.
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