Lead Nuturing

How do you develop leads? What tactics does your team find most effective?

In creating a strategy for your team, first determine what kind of content your target audience wants and needs as well as their format preference.

MarketingSherpa 2012’s recent Lead Generation Benchmark Report illustrates strategies marketers use to nurture leads.

Email newsletters and sales calls took the lead in effectiveness, which is not surprising as these tactics can be easily measured.

Yet this study seems strange to me. How can they compare an infographic to an email newsletter or blog post? An infographic is simply an element to be used in those mediums to increase their effectiveness.

Does your team experiment and test new tactics? It’s all about trial and error and optimization...